The standard structure and customization of portlink
In a nutshell
Every portlink starts from a tested structure, in the order visitors make decisions. Colors, copy, blocks and questions are tailored to your business.
Standard structure
What is the standard structure?
Six blocks in decision order: understand, trust, choose and act.
- Top with identity and proposition
- Proof: reviews, numbers and work
- Services or paths by client type
- Main action with screening
- FAQ
- Location and contacts
Customization
What gets customized?
Everything that makes the page yours.
- Colors, typography and photos
- Copy for your audience
- Order and number of blocks
- Screening questions
- Blocks for your niche: catalog, portfolio, menu or calendar
Materials
What do I need to send?
Your business’s basic materials. If anything is missing, Braxon will guide you.
- Logo and photos
- List of services or products
- Differentiators and reviews
- Address or service area
- WhatsApp number
Delivery
How does delivery work?
In four steps.
- You send the materials
- Braxon builds the page
- You review and request changes
- portlink goes live
Key takeaways
- 1.The structure makes sure the page works.
- 2.Customization makes sure it’s yours.
- 3.You send the materials, Braxon builds.