How to make deciding easier with portlink?
In a nutshell
Set one main goal, place proof near the button, answer objections before contact and share the link at every touchpoint.
One goal
What’s the most important action?
Pick one: quote, booking or purchase. Only that one gets the spotlight.
- One main button
- Everything else in the background
Common mistake: Giving everything the same weight.
Proof in the right place
Where should proof go?
Right before the button, at the moment of decision.
- A short review, with a name
- Before and after
- Number of clients served
Price
Should I show prices?
A range or “starting at” filters out the merely curious and attracts people ready to invest.
- Use it when the price varies a lot
- Explain what changes the price
Objections
Which objections should you answer?
Timeline, payment, area, guarantee and how service works.
- Every question answered is one less DM
Pre-filled message
How does the message arrive pre-filled?
With screening: the visitor picks options and the message builds itself.
- 2 or 3 questions
- Tap answers, no typing
Promotion
Where should you share the link?
At every touchpoint, not just your bio.
- Stories with a link
- WhatsApp status and auto-reply
- Email signature
- QR code in-store and on packaging
A living page
How do you keep the page current?
Review proof, offers and photos every month.
- New reviews
- Seasonal offers
- Remove what’s no longer available
Common mistake: Broken links and expired promotions.
Key takeaways
- 1.One goal, one button.
- 2.Proof close to the decision.
- 3.Link at every touchpoint.